Member Only Access
Summary
On February 5, 2025, the Offline-Online Metrics Working Group of the ARF Cross-Platform Measurement Council hosted a panel of measurement experts from different sectors of the industry to discuss cross-platform measurement challenges and opportunities in today’s evolving data landscape. The session kicked off with a presentation from Rishi Saxena (World Federation of Advertisers) on the WFA’s Findings for Cross Media Measurement and Advertising Needs, which covered issues that marketers face around media fragmentation, frequency, data challenges, and need for new solutions. Following the presentation, the panel members discussed how their respective companies are facing these challenges and how they are preparing for the future. Working Group Chair Charles Buchwalter moderated the engaging conversation with Karen Chisolm (Pernod Ricard), Lee Doyle (Empower Media), Neil Napolitano (DotDash Meredith), and Working Group member Rishi Saxena (WFA).
