This report investigates how the 2024 election will impact retailer holiday media plans. The election, potential political unrest, as well as the stability of the job market, interest rates and geopolitical tensions will impact consumer confidence and their holiday shopping behavior in 2024. Despite these challenges, brand marketers will seek to optimize their media planning strategies for the Q4 holidays.
Member Only AccessThis report delves into consumer search behavior and the impact on search advertising.
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At Creative Effectiveness, we examined the evolving definition and methods of building brands in today’s fragmented, creator-driven landscape. After, we celebrated research and insights-driven advertising at the ARF David Ogilvy Awards ceremony and reception.
Member Only AccessResearchers find that adding information to AI that is relevant for a specific research objective leads to deeper insights. Read more »
Member Only AccessAI generated deep fakes and falsehoods spread on various media platforms are very topical issues, especially during election cycles. But concerns about misleading information are not new – as evident from a book first published in 1954. Read more »
Member Only AccessAccurately measuring consumers’ beliefs and attitudes is more complex and difficult than we assume, according to several new books on misinformation and beliefs. Read more »
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