politics & political advertising

How News Algorithms Redirect Traffic and Reshape Content

How News Algorithms Redirect Traffic and Reshape Content

  • ARF; MSI

News aggregators can exert substantial influence through the algorithms that determine which stories and sources receive prominent placement. An analysis of Russia’s Yandex News found that top-five homepage referrals drove large increases in outlet traffic, while an algorithm change that reduced exposure for independent outlets did not lead consumers to abandon the platform. Affected outlets subsequently changed how they wrote and packaged their news, showing that distribution algorithms can shape production as well as consumption.

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  • Article

ARF KC Deep Dive: Retailers, 2024 Election and Holidays Q4

This report investigates how the 2024 election will impact retailer holiday media plans. The election, potential political unrest, as well as the stability of the job market, interest rates and geopolitical tensions will impact consumer confidence and their holiday shopping behavior in 2024. Despite these challenges, brand marketers will seek to optimize their media planning strategies for the Q4 holidays.

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