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The ARF's 4th Annual Privacy Study

January 20, 2022

One of the ARF’s most anticipated reports, the 2021 Privacy Study surveyed 1,280 American consumers from May 14 to the 26, 2021, via a Qualtrics online sample and platform. This report contains perennial questions regarding mobile and PC usage, willingness to share digital data, trust and how well privacy terms are understood. In the latest report, as in the 2020 version, we added questions about the acceptability of using personal data under various circumstances and for various purposes.  Read the article.

  • audience measurement
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  • social media
  • targeting
  • Topics
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    • March 2026: Journal of Advertising Research
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Trending

    • Targets & Segments
    • Article

    Privacy, Trust & AI: How U.S. Consumers Are Rewriting the Rules of Advertising

    • Targets & Segments
    • Article

    When Style Becomes Signal: How Gendered Language Shapes Generative AI Output

    • Targets & Segments
    • Article

    When Language Becomes Targeting: How Gender Cues Shape AI Recommendations

    • Research & Data Quality
    • Article

    2025 TOP MEMBER QUESTIONS with ANSWERS

    • Analytics & Data Science
    • Article

    The ARF 2025 Research Intelligence Hub: Key Insights for Advertising Effectiveness

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To further, through research, the scientific
practice of advertising and marketing

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