On September 20, the Cognition Council’s Long-Term Effects Working Group explored the value and role of branding in evoking meaningful attention. Panelists presented research on the effects of brand characteristics on consumer motivation and cognitive load. Attendees gained a deeper understanding of neurological measurement techniques and terms, as well as the value of certain brand attributes and creative elements. ACCESS EVENT CONTENT Featured Speakers Vas BakopoulosSVP – Global Head of Measurement, Insights & Strategy MMA View Bio Janet GallentAssistant Clinical…

Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts. ACCESS EVENT CONTENT Featured Speakers Jen AuerbachManaging Director, Head of Strategic Growth Markets Merrill Malika KorganbekovaPh.D. Candidate Northwestern University, Kellogg School of Management Jill MoserSVP, Global Loyalty, Offers, Mastercard

ARF Women in Analytics Mentorship Program Part of the mission of the ARF’s Women in Analytics Group is to provide you the opportunity to connect with one another and build meaningful professional relationships. On August 1, 2023, mentors and mentees attended a Mentorship Program Launch event to hear tips about how to grow and maintain professional relationships. A behavioral specialist from our partner, Cophi, discussed the methodology behind the survey and shared how and why pairs were matched. Participants from…

On July 26, measurement practitioners discussed how to adapt to this new era of privacy with tools for measuring ad performance effectiveness. Panelists explored new considerations for existing methods, such as marketing mix modeling (MMMs) and multi-touch attribution (MTAs), and discussed the pros and cons of various privacy enhancing technologies (PETs), including multi-party computation, clean rooms, and more. ACCESS EVENT CONTENT Featured Speakers Dennis BuchheimPresident ThinkMedium View Bio Jessica NguyenResearch Scientist Meta View Bio Paul DonatoCRO The ARF View Bio…

Managing business risk involves having a rational, data-driven view of the future while simultaneously being as prepared as possible for external shocks — from a global pandemic and the ensuing supply-chain disruptions, to inflation, data signal losses, war, and great power competition. At our annual Forecasting event, held virtually on July 18, leading experts shared how businesses can adapt forecasting techniques to manage risk. ACCESS EVENT CONTENT Featured Speakers Erica ThompsonAssociate Professor of Modelling for Decision Making UCL Author of…

Marketing performance measurement is an ever-evolving space, with new platforms, a deluge of information to sort through and various models and systems to work with and understand. On July 12, measurement vendors and clients shared their perspectives on privacy technology, which KPIs to focus on, reconciling multiple measurement tools and much more. ACCESS EVENT CONTENT Featured Speakers Emily WeishauptCommunications Insights Manager Nestle Purina North America View Bio Sophie McIntyreAds Research Lead Marketing Science at Meta View Bio Karen ChisholmDirector, Analytics…

On June 29, we held an Open House for the NYU/ARF Certificate in Marketing Optimization and Insights where attendees had the opportunity to: Meet our instructors: Learn about the program curriculum, course structure, and the skills you will acquire. Hear from recent graduates: Former students will be present to share their experiences and success stories. Participate in a Q&A Session: Instructors, graduates and ARF staff will be available to answer all your questions. We are committed to helping you achieve…

On June 21, 2023, a global cast of speakers presented their peer-reviewed, academic research and shared insights on ad spend signaling, deepfakes/AI, fictional character endorsers and influencer KPIs across platforms. ARF Chief Research Officer, Paul Donato, led a stimulating Q&A panel and announced the winners of the Best Paper and Reviewer of 2022 and key JAR initiatives. ACCESS EVENT CONTENT Featured Speakers Kevin Lane Keller E. B. Osborn Professor of Marketing Tuck School of Business, Dartmouth College View Bio Kirk…

On June 14, 2023, the ARF Cultural Effectiveness Council explored the future of qualitative research in the post-pandemic era, as the landscape for “qual” undergoes significant transformations. Experts discussed how qualitative research is evolving and overcoming its pitfalls—particularly those related to diversity and cultural understanding—and shared best practices for conducting it moving forward. ACCESS EVENT CONTENT Featured Speakers Tony D’AndreaMulticultural Marketing Manager – North America General Mills Speaker Bio Kendra ClarkeFormerly Senior Director, Head of Experience Research and Design, Core…

Female leaders revealed their moments of bravery, shared how they have faced their fears and tamed their self-doubts to achieve an array of triumphs throughout their careers. After this virtual rebroadcast of our in-person event, speakers joined us to participate in a stimulating live Q&A panel. ACCESS EVENT CONTENT Featured Speakers Aarti BhaskaranGlobal Lead, Ad Research & Insights Snap Inc. View Bio LaToya ChristianManaging Partner GroupM View Bio Colleen FunkeyVP, Consumer Insights The Estée Lauder Companies View Bio Divya KaurVP,…