Gadi Buskila (email@example.com) is a lecturer of economics and computer applications for undergraduate students at Western Galilee College, and a PhD student in the Graduate School of Business Administration, Haifa University, both in Israel. He completed his thesis in marketing in consumer behavior and charity giving at Bar-Ilan University, Israel.
Dikla Perez (firstname.lastname@example.org) is a lecturer of marketing (assistant professor) in the Graduate School of Business Administration at Bar-Ilan University. Her research focuses on two main topics: social influence and its role in consumers' and managers' behavior, and the role of environmental factors in consumers' and managers' decision-making processes. Perez’s research methodology includes experimental designs in the laboratory and field, typically coupled with an internal meta-analysis.