non-profit, government
- Targets & Segments
- Article
Victim Imagery Composition Affects Charitable Crowdfunding Donations
As charity fundraising becomes more competitive, the imagery used in crowdfunding campaigns requesting help for victims can make the difference between higher or lower donations. Evidence from new research shows that campaigns with images that show victims as helpless attract fewer donations than those showing victims helping themselves.
Member Only AccessFTC Says: Stop Misleading Data Claims
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
Americans on the Move
U.S. Census data from 2010 and 2020 show that millions have moved – primarily from North to South.
- Targets & Segments
- Article
Social Media Has the Potential to Influence Undecided Voters
How do information sources shape voters’ political views in our increasingly polarized society? New research compares the effects of mainstream media and social media on U.S. consumers who vote Democrat, Republican or identify as undecided. The findings point to the powerful potential influences of social media, especially on undecided voters, such as in determining the outcome of presidential elections. The study also suggests political marketing strategies to influence potential voters.
Member Only AccessEarth Day at 52
Born to combat pollution, environmentalism’s annual observance is poised to inspire more than ever—if governments, the public and brands can figure out what it means now. Read more »
NYCU: Improving Vaccination Messaging
on the upper right of the web site or create an account to view this page.NYCU: Census — American Consumers are Changing
on the upper right of the web site or create an account to view this page.NYCU: In Brief — Search Ad Spending, FCC & Loud Commercials
on the upper right of the web site or create an account to view this page.NYCU: A Crisis of Confidence in Research?
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