consumer attitudes
- Past Event Highlights
- Article
The State of Retail Media Networks & Consumer Behavior
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
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- Targets & Segments
- Article
In-House vs. Influencer Livestreaming: What Drives Sales Most?
Livestreaming is rapidly transforming e-commerce, but which strategy works best—brand-led sessions or influencer promotions? This study of 163 apparel brands reveals that in-house livestreaming delivers more consistent sales boosts than most influencer collaborations, offering key insights for marketers navigating the live commerce boom.
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- Creative & Branded Content
- Article
Binge-Watching and Advertising: When Streaming Habits Challenge Ad Effectiveness
Binge-watching dramatically reshapes how consumers respond to advertising on video-on-demand platforms. Drawing on psychological reactance theory, this study reveals that binge-watchers perceive ads as more intrusive and irritating, harming platform loyalty and boosting ad avoidance—unless the ad is highly likeable, which can soften negative reactions and protect platform engagement.
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- Research & Data Quality
- Article
2024 TOP MEMBER QUESTIONS with ANSWERS
The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics. An analysis of ARF member questions submitted to the Knowledge Center in 2024 reveals a consistent theme across all constituencies: a strong focus on understanding the effectiveness of advertising and media platforms in the current landscape.
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