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consumer attitudes

NYCU: COVID-19 Ads Peaked in Q2 2020

If TV advertising messages are a barometer of how Madison Avenue thinks, the COVID-19 pandemic peaked in the minds of ad industry creative departments during the 2nd Quarter of 2020.
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NYCU: When Will Consumers Feel Safe?

A study by MorningConsult shows trends in comfort level with various activities for three cohorts: Democrats, Republicans and “All Adults.” Differences between the groups are noteworthy.

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