Melissa Archpru Akaka (firstname.lastname@example.org) is Associate Professor of Marketing at the University of Denver’s Daniels College of Business. She is also director of the MS Marketing Program and co-director of the university’s Consumer insights and Business Innovation Center. Her research investigates value cocreation, innovation and diffusion in service ecosystems as well as consumption experiences, journeys and collectives.
Hope Jensen Schau (email@example.com) is Professor of Marketing, Executive Director of the McGuire Center for Entrepreneurship, and the James and Pamela Muzzy endowed Chair in entrepreneurship, at the University of Arizona’s Eller College of Management. Her research focuses on innovation, market-oriented technological mediation, practice diffusion and adoption, collaborative value creation, consumption journeys and brand building.