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Summary
On February 25, leading authorities from OptiMine shared new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Attendees heard the latest insights from OptiMine’s Model Refresh Cadence project, examining how model degradation occurs over time and how refresh frequency impacts reliability and decision-making. Panelists shared real-world case studies based on brands that have successfully moved to faster refresh cycles, highlighting what changed operationally and what improved as a result.
