- Past Event Highlights
- Article
The Impression Gap: What Works Harder for Marketers on CTV: Premium Video or YouTube
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only Access
predictive analytics
- Past Event Highlights
- Article
The Impression Gap: What Works Harder for Marketers on CTV: Premium Video or YouTube
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only Access
- Research & Data Quality
- Article
Proving the Power of Faster MMM: New Research & Real-World Brand Stories
On February 25, leading authorities from OptiMine shared new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Attendees heard the latest insights from OptiMine’s Model Refresh Cadence project, examining how model degradation occurs over time and how refresh frequency impacts reliability and decision-making. Panelists shared real-world case studies based on brands that have successfully moved to faster refresh cycles, highlighting what changed operationally and what improved as a result.
Member Only AccessAdvertising Forecasts
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only AccessFocus: AI Impact
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only AccessRefresh to Impress: Cadence Counts When Refreshing Your Marketing Mix Model
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only AccessPositivity Performs: Ad Environments’ Critical Role in Media Planning
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only AccessBeyond Legacy MTA: Using AI-Transformer Based Intelligence to Drive Marketing Prioritization
Revisiting past predictions often reveals more about the past than the future. Read more »
Member Only Access