Synthetic Conjoint Methods for B2B Business Decisions
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predictive analytics
Collaborative Intelligence: Reconstructing the Invisible Consumer From Fragmented Data
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Member Only AccessClosing the Innovation Forecast Gap: An AI/ML Approach to New Product Forecasting and Incrementality at Kenvue
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Member Only AccessWhy Your AI Persona is Lying to You: The Danger of Data Overload in Synthetic Populations
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Member Only AccessValidating Enterprise AI Retrieval Systems for Structured Analytics Data
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Member Only AccessExtracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
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Analytics & Forecasting 2026
AI is transforming how organizations generate insights and forecast outcomes, but questions remain about reliability and the need for human oversight. On September 14-15 in NYC, industry and academic leaders gathered to discuss integrating AI into analytics workflows and maintaining transparency.
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The Impression Gap: What Works Harder for Marketers on CTV: Premium Video or YouTube
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