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Summary
On April 21, the ARF hosted a rebroadcast of last year’s panel discussion of “How to Win an ARF David Ogilvy Award,” to help guide potential entrants in creating a standout award submissions. The panel included moderator, Kerry Benson, SVP and Creative Lead at Kantar, Lindsay Franke, Group President at Ipsos NA and member of the ARF Board of Trustees, and Ed Gunn, EVP of Strategy at Mischief @ No Fixed Address.
Ariane Pol, Global Head of Research and Data Science at Google and Lisa Zielinski, SVP, Creative Excellence Strategy at Ipsos, kicked off the event, with updates to this year’s award program and what they look forward to most while reviewing the applications.
The panel emphasized practical takeaways for strengthening award submissions, including the importance of a clear, cohesive narrative that connects research, insights, creative execution, and measurable impact, while also stressing the need for simplicity, originality, and honesty in each submission.
