Winning the Prompt: Using Social Intelligence to Master AI-Driven Search
Two reports illustrate the growth of apps in 2021. Read more »
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shopper insights
AI Changed the Consumer, Now What? Rethinking the Path to Purchase
Two reports illustrate the growth of apps in 2021. Read more »
Member Only AccessWhy Relevancy Is the New Performance Engine
Two reports illustrate the growth of apps in 2021. Read more »
Member Only AccessArc Shopper Sentiment Study: Decoding the Emotions of Shopping to Win in Retail
Two reports illustrate the growth of apps in 2021. Read more »
Member Only AccessAlways Shopping: How Constant Commerce Is Reshaping the Consumer Journey & the Future of Retail Media
Two reports illustrate the growth of apps in 2021. Read more »
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Commerce and Shopper Intelligence
Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
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- Past Event Highlights
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How to Win an ARF David Ogilvy Award: Best Practices & Tips
On April 21, the ARF hosted a rebroadcast of last year’s panel discussion of “How to Win an ARF David Ogilvy Award,” to help guide potential entrants in creating a standout award submissions. The panel included moderator, Kerry Benson, SVP and Creative Lead at Kantar, Lindsay Franke, Group President at Ipsos NA and member of the ARF Board of Trustees, and Ed Gunn, EVP of Strategy at Mischief @ No Fixed Address. Ariane Pol, Global Head of Research and Data Science at Google and Lisa Zielinski, SVP, Creative Excellence Strategy at Ipsos, kicked off the event, with updates to this year’s award program and what they look forward to most while reviewing the applications. The panel emphasized practical takeaways for strengthening award submissions, including the importance of a clear, cohesive narrative that connects research, insights, creative execution, and measurable impact, while also stressing the need for simplicity, originality, and honesty in each submission.
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