Petra Goor (firstname.lastname@example.org) is a PhD student in the School of Advertising, Marketing and Public Relations, at Queensland University of Technology, in Brisbane, Australia. She has lectured on subjects such as copywriting, the creative process, brand image, digital communication and visual communication. Before joining academia, Goor worked as a copywriter at a number of different ad agencies. Her research interests focus on creativity in general and specifically, in the field of advertising.
Gayle Kerr (email@example.com) is a professor of advertising and integrated marketing communication (IMC) at the Queensland University of Technology. Kerr worked on the creative side of advertising before joining academia, more than a decade ago, to teach and research on advertising and IMC. Her research interests include creativity, advertising self-regulation, consumer empowerment, digital and social media, customer experience, IMC and educational issues in both advertising and IMC.
Hyun Seung (H.S.) Jin (firstname.lastname@example.org) is an associate professor at QUT Business School, within the Queensland University of Technology. His research interests include consumer memory, pro-social behavior, artificial intelligence, social robots and creativity.