Authenticity in Action: What Consumers Want from Social Media Marketing

Authenticity in Action: What Consumers Want from Social Media Marketing

  • By Brooke Waters (Ipsos), Young Pros Officer
  • ARF
Member Only Access

Summary

On November 5, the ARF Social Council explored how audiences perceive authenticity on social media and how brands can build trust, credibility, and stronger outcomes through more genuine messaging and partnerships. Attendees heard new research from HawkPartners, Breakthrough Research, SunDogs and the ARF Social Council, followed by a dynamic discussion.