TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue. People are turning to their phones to help cope with stay at home initiatives due to COVID-19, according to The Influencer Marketing Factory. TikTok, which was enjoying a massive amount of success before COVID-19 has seen a 34 percent uptick in gross U.S. revenues (user spending) for the week commencing March 16. Read more »
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Editors at the Journal of Advertising Research have launched two new calls for papers on timely themes — one on immersive technologies and the other on prosocial advertising messages. Interested in contributing your robust work in these areas? Read on to learn about goals for each call and the journal’s resources and support toward submitting a successful paper.
TikTok and other apps are enjoying a surge in popularity as COVID-19 induced lockdowns continue. People are turning to their phones to help cope with stay at home initiatives due to COVID-19, according to The Influencer Marketing Factory. TikTok, which was enjoying a massive amount of success before COVID-19 has seen a 34 percent uptick in gross U.S. revenues (user spending) for the week commencing March 16. Read more »
Member Only Access