Unlocking the Brand-Building Potential of Retail Media
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
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media mix selection
Optimizing Retail Media Networks
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
Member Only Access
- Research & Data Quality
- Article
The ARF Metrics Survey: Insights into Advertising Strategies
The ARF Metrics Survey explores critical trends in advertising strategies, including budget allocation, metric usage and targeting solutions. Drawing on insights from agencies and brand-side advertisers, the findings reflect shared priorities, notable differences and challenges in evaluating and optimizing campaign performance. The study highlights the dominance of digital channels, with high-priority channels such as digital video, social media, SEM and television receiving significant budget allocations.
Member Only AccessThe Seamless Shopper & the Segmented Sell
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
Member Only AccessPanel Discussion: Industry Perspectives and Insights on Retail Media Networks
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
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- Targets & Segments
- Article
The State of Retail Media Networks & Consumer Behavior
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
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- Past Event Highlights
- Article
Football's Big Game: How Viewers Tuned In and Shifted Behavior Across Sources and Time
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
Member Only Access
- Past Event Highlights
- Article
Optimizing Retail Media Networks
New research finds that exposure to variations in ad formats is likely to produce better results than repeated exposure to the same format. Read more »
Member Only Access