As the Delta variant causes more infections, a study by RealEyes gains renewed importance. Their research points to the importance of pre-testing and suggests that PSAs and ads meant to encourage vaccination do not always achieve their goals. Read more »
Member Only AccessAs the Delta variant causes more infections, a study by RealEyes gains renewed importance. Their research points to the importance of pre-testing and suggests that PSAs and ads meant to encourage vaccination do not always achieve their goals. Read more »
Member Only AccessAs the Delta variant causes more infections, a study by RealEyes gains renewed importance. Their research points to the importance of pre-testing and suggests that PSAs and ads meant to encourage vaccination do not always achieve their goals. Read more »
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Auto companies in many countries tend to reduce ad spend toward promoting low-emission vehicles in the face of unfavorable tax policies, but this may not be the optimal advertising strategy and can have a profound effect on the rest of the media market, new research has found.
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Some ads promoting pro-environmental behaviors put human-like faces on natural images like oceans, volcanos and forests, among others. Marketing scholars ask: which anthropomorphic character is more effective—one that is happy or sad? The answer lies in whether the content is perceived as a sudden disaster or an ongoing tragedy.
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