Magna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
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On April 22, Nielsen discussed the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Attendees gained actionable insights on leveraging sports content and emerging streaming environments to engage high-value, diverse audiences with greater precision and impact.
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only AccessMagna Global expects TV ad revenue to decline 2.9% in 2015, including the impact of political and Olympic spending, as reported in the Wall Street Journal . US ad growth in general is hampered by ‘digital deflation’ -- the idea that media companies don’t earn as much for their content in digital formats as they do traditionally. Read more »
Member Only Access