ad spend

63% of Marketers to Increase Native Ad Spend

Almost two thirds of respondents expect to increase their native advertising budgets in 2015, according to an ANA survey of member marketers. Currently, native advertising only accounts for a small percent of  budgets– five percent or less for the bulk of respondents (68%). Other findings from this report:

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Ad Companies Slightly Lower 2015 Global Ad Forecasts

The Wall Street Journal reports that forecasts released by GroupM, ZenithOptimedia and MagnaGlobal each placed 2015 growth of the global advertising market at around 5%, driven by digital advertising. These projections reflect a slight downward revision versus previous estimates.   Read more »

Native Ad Spending to Jump Despite Marketer Reservations

Top marketers including Ford, Kimberly-Clark, GE, and HP plan to increase spend in native advertising, according to eMarketer. The research firm forecasts spend at $4.3 billion in 2015, a 34% increase versus the current year. This figure will climb to $8.8 billion by 2018. Read more »

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