ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

ARF BOARD OF CURATORS

The ARF Board of Curators are industry thought-leaders who provide their expertise to review and select bleeding-edge content for the AUDIENCExSCIENCE conference.

This diverse set of luminaries represent each ARF constituency.

Shawn Baron – Global Measurement Lead, Facebook
Artie Bulgrin – EVP Strategy & Insights, MediaScience
Josh Chasin – CRO, comScore, Inc.
Pete Doe – CRO, clypd
Paul Donato – CRO, ARF
Bryan Donovan – VP, Data Strategy & Acquisition, Acxiom LLC
Mauricio Ferreira – VP, Quantitative Research and Analytics, Magid
Charlie Gordon – Director, Insights Solutions, Kantar Media
Devra Jacobs – VP, Consumer Insights & Strategy, iMotions
Helen Katz – SVP, Publicis Groupe
TS Kelly – SVP, Research, Alphonso
Kara Manatt – SVP, Intelligence Solutions & Strategy, IPG Media Lab
David Marans – Consultant, Media, ARF
Jay Mattlin – Council Director, ARF
Scott McDonald – CEO & President, ARF
Sable Mi – SVP, Research & Insights, NinthDecimal
Steven Millman – Chief Scientist, Simmons-MRI
Elissa Moses – formerly CEO, Neuro & Behavioral Sciences, Ipsos
Guillermo Murga – Head of Marketing Communications, Survata
Mi hui Pak – Knowledge Center Director, ARF
Justin Petty – VP, Media Solutions & Product Management, Simmons-IRI
Beth Rockwood – Sr. VP, Turner
Howard Shimmel – Principal, Janus Strategy And Insights
Ronjan Sikdar – SVP, Tech Harmonization, Nielsen
Per Smith – Research Director, Ad & Audience Measurement, Dynata
Horst Stipp – EVP, ARF
Alice Sylvester – Partner, Sequent Partners
Nancy Tag – Professor & Program Director, The City College of New York
Dan Whysong – Principal Analyst, Client Research, Market Insights, IBM
Henry G. Wolf VII – Senior Data Scientist, ARF
Leslie Wood, Ph.D. – CRO, Nielsen Catalina Solutions
Raymond Zurcher – Director, USAA

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Trending

    • Article

    Communications Spending Decisions for Industrial Products: A Literature Review

    • Article

    Managerial Aspects of Market Structure Analysis and Market Maps

    • Article

    The Effectiveness of Marketing’s “R&D” for Marketing Management: An Assessment

    • Article

    Children’s Purchase Requests and Parental Responses: Results From a Diary Study

    • Article

    Appraising Research on Advertising’s Economic Impacts

    • Article

    Simulation Methods as an Aid to Designing Market Map Studies: A Managerial Review

    • Article

    Advertising and Government Regulation—A Report by the Advertising and Government Panel of the American Academy of Advertising

    • Article

    Age Classification

    • Article

    Determinants of Sales Performance

    • Article

    An Investigation into the Impact of Advertising on the Price of Consumer Products

Activate your Member Benefits

  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content