At AUDIENCExSCIENCE, ARF’s 14th Audience Measurement Conference, we will address the most critical measurement issues. From measuring audiences, media and ads across platforms and devices to measurement of marketing ROI and attribution, we will showcase best practices and highlight the “what” and “how” behind winning strategies.
The ideal end goal of cross-platform measurement is an accurate account of deduplicated reach and frequency of both ads and content across all media, all platforms and all devices. These data also need to be connected to audience targets used both in planning and analysis of outcomes. Progress has been made, but the challenges remain formidable.
To that end, AUDIENCExSCIENCE will surface new learning and techniques relating to seven topics integral to the future of advertising and marketing. These include:
We are returning to the beautiful and convenient Hyatt Regency in Jersey City, New Jersey. In consideration of ARF members involved in the Upfronts, this year AUDIENCExSCIENCE will take place on April 15-16, 2019. Join us to connect and learn.
See highlights from AUDIENCExSCIENCE 2018.