2022 WINNERS
Congratulations to all 2022 ARF Great Mind Award winners!
Register now for Conversations with Great Minds and future ARF events which will feature our esteemed winners.
HENRY ASSAEL
BEST PAPER
Henry Assael is Professor Emeritus of Marketing at the Stern School of Business, New York University. Over the years, Henry has published a dozen articles in this journal, evaluating advertising and media effectiveness—most notably one titled “From Silos to Synergy” on cross-media effectiveness that was awarded the inaugural JAR Best Paper in 2011. He also has authored the following texts: Consumer Behavior and Marketing Action (seven editions), Marketing (three editions) and Marketing: Principles and Strategy.
VIRGINIA BEAL
BEST PAPER FINALIST
Virginia Beal is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her research focuses on advertising effectiveness, media usage, and scheduling. Virginia’s work can be found in the Journal of Advertising Research, Journal of Business Research and International Journal of Advertising.
ADAM GELZINIS
BEST PAPER FINALIST
Adam Gelzinis is a Customer Insights Business Partner for Endeavour Group, Australia’s largest integrated drinks retail and hospitality business. He coauthored this paper as a master’s candidate at the Ehrenberg-Bass Institute.
CARL GERHARDS
Future Forward Award Winner
Carl Gerhards is the Sr. Director of Design for Pepsi North America. Carl previously served as the Senior Director of Design for Mtn Dew, Flavors and Energy at PepsiCo Beverages North America, where he delivered elevated experiences for Mtn Dew and the NBA and breakthrough flavor innovations like Mtn Dew Major Melon. Carl also led the creation of new visual identity systems for Rockstar, Brisk and Pure Leaf.
NICK HAMMIT
Future Forward Award Winner
Nick is the former Head of Marketing Strategy & Innovation for Mtn Dew where he led overall brand growth strategy and innovation. Over a 3yr period, Nick drove the turnaround of Mtn Dew and oversaw the launches of Major Melon, Dew Zero Sugar & many more. Nick’s career spans multiple leadership roles at Unilever & PepsiCo and currently he is the VP Salty Snacks at Campbell’s.
Nicole Hartnett
BEST PAPER
Nicole Hartnett is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. She has a keen interest in advertising creativity and effectiveness, considering measurement approaches and managerial decision making. Nicole’s research in these areas has been published in the Journal of Advertising Research, Journal of Advertising and European Journal of Marketing.
Juliana Hessel
FUTURE FORWARD AWARD
Julianna Hessel is currently a Consumer Insights & Analytics manager of Portfolio Innovation, wherein she helps build new beverage brands at PepsiCo. Previously, she led innovation insights for Mtn Dew, focusing on the brand’s flavor strategy and new launches.
Masakazu Ishihara
BEST PAPER
Masakazu Ishihara is Associate Professor of Marketing at Stern School of Business, New York University. His research focuses on quantitative marketing and empirical industrial organization with particular interest in the dynamic effects of marketing strategies, forward-looking decision making by consumers and firms and marketing and economics in the entertainment industry. Masakazu was selected as one of the Marketing Science Institute (MSI) Young Scholars of 2017. He received the inaugural 2010 INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award and Honorable Mention of Dick Wittink Prize Award in 2011.
Kelly Jones
FUTURE FORWARD AWARD
Kelly Jones is Sr. Director of Insights and Analytics at PepsiCo, where she has driven people-focused strategy for Mtn Dew, the PepsiCo Energy Portfolio and Starbucks. Prior to PepsiCo, she worked at Microsoft for 9 years.
Rachel Kennedy
BEST PAPER
Rachel Kennedy is a Research Professor, Director and a cofounder of the Ehrenberg-Bass Institute. Her research is focused on advertising and media knowledge to help grow brands. Rachel is on a number of journal editorial boards. Her research is published in the Journal of Advertising Research, Journal of Advertising, Journal of Business Research and Journal of Retailing and Consumer Services, among others.
Baek Jung Kim
BEST PAPER
Baek Jung Kim is Assistant Professor of Marketing at Sauder School of Business, University of British Columbia. He coauthored this paper as a doctoral student at NYU Stern School of Business. Baek Jung’s research interests include digital platform adoption and usage.
Daniel May
FUTURE FORWARD AWARD
Daniel May is the Director of Brand Strategy & Innovation for Mtn Dew. In this role, he leverages a diverse experience across retail, shopper marketing, and innovation to develop consumer-led strategies and products that have positioned Mtn Dew as a leader in beverage innovation.
Kirk Plangger
JAR REVIEWER
Kirk Plangger is a Senior Associate Professor of Marketing at King’s Business School, King’s College in London. Most of his research explores how digital technologies mediate and change the buying process, and how organizations should address these technologies. Kirk’s current projects investigate shoppable advertising, the value of live in marketing, brand transparency, alternative reality marketing, social media influencers, falsity in marketing and advertising, and artificial intelligence in marketing. A JAR Editorial Board member since 2013, Kirk leads the local industry and community outreach initiative at King’s Business School.
Martin Renaud
CMO WINNER
Martin Renaud, EVP and Chief Marketing & Sales Officer, leads growth of Mondelēz International’s global brand portfolio including OREO, Cadbury, Milka and belVita. He oversees media & digital, insights & analytics, category growth, brand strategy, agency relationships, and marketing capability.
Valentina Ruiz-Jimenez
FUTURE FORWARD AWARD
Valentina Ruiz-Jimenez started her PepsiCo journey in 2019 in the Demand Accelerator, focusing on the shopper journey and digital media. After leading analytics for Mountain Dew and PepsiCo’s Energy Portfolio on the consumer insights team, she now works in Global Corporate Strategy, developing and supporting agendas to meet our long-term goals.
Amy Saltzman
FUTURE FORWARD AWARD
Amy Saltzman is a senior marketing manager at PepsiCo with an expertise in innovation strategy and product development. She joined PepsiCo after getting her MBA from Yale and has global experience working for the U.S., China, and the EU.
Stephanie Scalice
YOUNG PRO OF THE YEAR
Stephanie Scalice is a Sr. Market Research Manager at LinkedIn focusing on B2B quant and qual research for LinkedIn ‘s Talent Solutions. Prior to this, she held several roles in market research on both the agency side (GfK) and the brand side (Macy’s Inc. and PVH Corp.) – leading consumer research ranging from brand health to product/concept testing to shopper insights and segmentations.
Kerry-Ellen Schwartz
FUTURE FORWARD AWARD
Kerry-Ellen Schwartz, Director, Portfolio Insights, started her PepsiCo career in 2018, leading foundational consumer insights for communications strategy on Mtn Dew. She currently leads the Pepsico Foods North America Foresights agenda and Breakthrough & Platform Innovation on Frito Lay brands.
Byron Sharp
BEST PAPER FINALIST
Byron Sharp is a Professor of Marketing Science at the University of South Australia and Director of the Ehrenberg-Bass Institute. He serves on the editorial boards of six international journals. Byron’s research on loyalty and brand performance has been published in more than 100 journal articles and conference papers. He is the author of How Brands Grow (Oxford University Press, 2010) and Marketing: Theory, Evidence, Practice, second edition (Oxford University Press, 2018).
Duane Varan
Erwin Ephron Demystification Award
Dr. Duane Varan is CEO of MediaScience, a leader in media innovation research. He is the recipient of the Australian Prime Minister’s University Teacher of the Year award and ranks among the top ten researchers in the world in top-tier publications.
Jessica Yankell
Future Forward Award
Jessica Yankell is the Director of Insights for PBNA’s long-term innovation, including leading the Attribute Engine capability. In this roles, Jessica leverages digital tools along with human empathy and interpretation to help bring clarity to the rapidly evolving consumer demand landscape and the future playing field in which food and beverage brands will operate.