2022 Great Mind Awards

Since 2006, the Great Mind Awards have celebrated leaders across the advertising and marketing research industry. These awards shine a light on rising stars, research innovators, data-driven marketers and industry legends.

Save the Date:

IN-PERSON: The Erwin Ephron Award Winner will be celebrated at the end of Day One at the AUDIENCExSCIENCE 2022 conference in NYC in April 2022 (subject to change). The award ceremony will be followed by a cocktail reception.

VIRTUAL: “Conversations with Great Minds” will feature interviews with the Erwin Ephron Demystification Award winner and CMO Award winner on August 3, 2022. This event will present details of their career impact and how their work is moving the industry forward.

The ARF will be awarding honors in five categories:

• Erwin Ephron Demystification Award
  Winners of this esteemed lifetime achievement award are accomplished communicators and have the highest level of business acumen, especially in the realm of media and research.
• Chief Marketing Officer Award
  Rewards a C-suite leader who has embraced research, insights, and data analytics to drive growth, brand value, and/or better consumer experience.
• Future Forward Award
  For achievement in using innovation to unlock insights about consumer or business trends.
• Young Pro of the Year Award
  In recognition of an outstanding ARF Young Pro who has shown exceptional leadership, important contributions and potential for future industry impact.
• Journal of Advertising Research (JAR) Award
  In recognition of the best JAR papers of 2021 – both academic and practitioner – and editorial board members who made excellent contributions to the quality of peer-reviewed papers.

More details about the categories, including criteria for each, can be found on the categories page.

The 2021 Great Mind Awards event, Conversations with Great Minds, celebrated Alice K. Sylvester, Partner at Sequent Partners, winner of the 2021 Erwin Ephron Demystification Award, and Alvaro Luque, CEO & President of Avocados from Mexico (AFM) and winner of the Chief Marketing Officer Award.

View the 2021 event here: