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  • May 18 @ 12:00 pm - 1:00 pm EDT

Insights Studio: Brand Authenticity -- It’s More Than a Buzzword

In the wake of the Great Recession over a decade ago, millennials — the first generation of digital natives — started coming of age. At the same time, social media activity and access to information flourished. The result? A significant realignment in the consumer/brand relationship. Younger consumers were paying closer attention and sharing their opinions about whether brands were delivering on their values. Beyond dollars, consumers (soon enough older cohorts as well) began to vote with their social media attention,…
  • May 20 @ 12:00 pm - 1:00 pm EDT

Young Pros: May Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. Industry leader Nicole Pike, Global Sector Head of Esports & Gaming, YouGov will give us a glimpse into her career, talk successes and challenges and share tips specifically for…
  • May 25 @ 12:00 pm - 2:00 pm EDT

Cross-Platform Measurement Council: Measurement Challenges Showcase

As the ground beneath data collection continues to shift, attribution providers have contended with a myriad of measurement challenges — from crumbling third-party cookies to privacy legislation to impending changes in the ability to track geolocations and other mobile-based data. Join the Cross-Platform Measurement Council on May 25, where five attribution providers and their clients will present case studies that illustrate how they have overcome these challenges and how they plan to future-proof their approaches. Attendees will gain: A practical…
  • June 3 @ 12:00 pm - 1:00 pm

Insights Studio: Moving Forward in the Cookie-Less Future -- How Apple and Google Privacy Changes Impact You

At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success. On June 3 OptiMine will give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify will join to…
  • June 10 @ 1:00 pm - 2:00 pm EDT

Women in Analytics: Get Into a Growth Mindset, Get Out of Maintenance Mode

Do you have a growth or fixed mindset? Do you approach a new task with energy, or do you recruit others to figure it out? Do you find challenges exciting, or do you avoid them from fear of failure? Are you open to criticism, viewing it as useful guidance for your future endeavors, or are you defensive? In reality, mindsets are not binary, and everyone experiences both. But actively developing a growth mindset – a belief that you can develop…
  • June 17 @ 12:00 pm - 1:00 pm EDT

Young Pros: June Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…
  • June 23 - June 24 @ 11:00 am - 12:30 pm EDT

DATAxSCIENCE: Forecasting Post-Pandemic Business Recovery

With the introduction of vaccines and the coronavirus’s wider diffusion, forecasting attention is turning to scenarios for the pandemic’s end, and the timing and shape of recovery. Yet forecasting recovery can be more challenging than dealing with the immediate crisis. During the emergency, the sense of purpose was clear – act now and safeguard the business. During the recovery phase, marketers need to address both present and long-term questions: What changes in consumer purchasing and watching behaviors that we witnessed…
  • July 15 @ 12:00 pm - 1:00 pm EDT

Young Pros: July Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…
  • August 12 @ 1:00 pm - 2:00 pm EDT

Great Mind Awards: Conversations with Great Minds

SAVE THE DATE  The virtual Great Mind Award celebration will take place on August 12, 2021, 1:00PM EDT.   REGISTER NOW The 2020 program, Conversations with Great Minds, celebrated two impressive award-winners through the sharing of their journeys, successes and insights on the state of the industry:  Josh Chasin, Chief Measurability Officer at VideoAmp and winner of the 2020 Erwin Ephron Demystification Award, was interviewed by the 2019 winner of the same award, Leslie Wood, Ph.D., Chief Research Officer at NCSolutions.   Greg Lyons, CMO of PepsiCo Beverages NA and winner of the first-ever Chief Marketing…
  • August 19 @ 12:00 pm - 1:00 pm EDT

Young Pros: August Meet-Up

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: Trimester program…

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