Turning “Don’t” into “Do”: Understanding Consumer Behavior
Findings from behavioral science offer profound insights into why people do the things they do.
Author Matthew Willcox suggests that before you start thinking about why people buy your product, or why they adopt the behaviors that you want to encourage, you should use behavioral insights to understand why people won’t.
What you will learn:
Why people don’t - or won’t - do something is as important (or arguably, more important) as understanding why they might do it
Key factors behind why people don’t do things lie below conscious thought and are often not revealed by traditional research
How and why the cognitive mechanisms that under…
Why has customer experience become such a critical factor today for brand success?
Find out at EXPERIENCExSCIENCE, ARF’s one-day event on September 25 during Advertising Week New York. Get your exclusive ARF discount to attend all 2019 Advertising Week activities, including EXPERIENCExSCIENCE, with CODE ARF2019.
Act now to get your ARF discount
At EXPERIENCExSCIENCE, you will hear from brands – both established and new – about how they are achieving memorable and meaningful customer experiences. In addition, we’ll explore these areas:
What is the role of CDP in managing customer experience?
How can brands get the best out of paid, owned and earned media?
What are best practices for measu…