Insights and Imbibes

Join the Women in Analytics and Young Pros communities for an evening of cocktails and snacks, networking, and a mini lecture by Jordan Rutner.

Drawing on data in sports & behavior research, we’ll explore how signals, noise, and human behavior combine to shape what we’re seeing. We’ll discuss practical ways to leverage analytics tools and what separates analysts who contribute to decisions from those who just produce analyses.

Be inspired by learning about successful lifestyle and sports campaigns driven by robust behavior studies, identifying key personas and the effective use of data storytelling. 

Key Takeaways or Learnings:

• Signal vs. Noise: Understand how to distinguish meaningful insights from data overload to better inform decision-making.
• The Power of Behavioral Insights: Learn how human behavior and research can elevate analytics, particularly in sports and lifestyle contexts.
• Data Storytelling for Impact: Explore how effective storytelling and persona development can turn analysis into actionable business decisions.
• Building Community Across Networks: Connect with peers from Young Pros and Women in Analytics, fostering relationships that extend beyond the event.
• Insights Through Shared Perspectives: Gain real-world takeaways from peers at different career stages through open conversation and exchange.