AI in Advertising: How Marketers Are Adopting It—And What Consumers Really Think

As AI reshapes advertising, marketers are rapidly adopting powerful new tools, but how do consumers feel about AI’s growing presence in the ads they see every day? On July 22, we examined how companies are using AI to drive performance while meeting and managing evolving consumer expectations. After the presentations, industry leaders discussed real-world applications of AI in advertising and answered questions from the audience.