Tracy Adams
Tracy Adams, Ph.D.
Senior Director of Research & Insights,
ARF

Tracy Adams, PhD, is Senior Director of Research & Insights at the ARF, where she leads the organization’s research agenda and advances industry-wide initiatives across advertising and marketing. With a background in sociology and cultural studies, she brings a critical, interdisciplinary lens to advertising and marketing research.

Molly AustinMolly Austin
Head of Global Thought Leadership,
Uber Advertising

As the Head of Global Thought Leadership for Uber Advertising, Molly Austin leads a team dedicated to uncovering shifting consumer trends and helping brands navigate a dynamic media landscape. Throughout her career, she has conducted consumer insights to shape strategic vision at industry giants including Walmart, Meta, Universal Music Group, and Nickelodeon. Today, Molly focuses heavily on how emerging technologies are fundamentally transforming how brands connect with audiences in real-time. By leveraging data-driven insights, she specializes in helping advertisers move past the AI hype to build authentic, high-impact relationships with their customers. When she’s not spearheading must-see thought leadership, Molly is an avid American Mahjong player and dedicated tennis amateur.

Justin Fromm
Justin Fromm
Head of Insights & Thought Leadership,
Samsung Ads

Justin Fromm is an experienced media executive and a leading expert in the Connected TV and SVOD space. Justin has extensive experience as a data leader, conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms, the marketing of televisual programming, and the effects of new technology on consumer behavior and the media industry.

Justin has deep expertise in market research and has led the research work at advertising sales organizations at broadcast networks and CTV/OTT platforms. He has broad experience designing and leading data analyses and research studies using quantitative and qualitative methodologies, biometric and lab-based measurement, and advanced analytical techniques.

A published thought leader, Justin has been a standing member of industry trade associations, and is a frequent panelist and speaker at industry events (ANA, Nielsen360, ARF, MRA, TVOT). He has the unique ability to explain complicated ideas in a way that advertising buyers and sellers, network executives and business owners alike, can understand and utilize to help their businesses excel.

Sarah Holley
Sarah Holley
Director Innovation & Insights,
Nordic Naturals® 

Sarah Holley loves building brands and scaling what’s next in consumer goods. Today, she is the Director of Innovation and Insights at Nordic Naturals, guiding strategic innovation and consumer-first growth.

Before joining Nordic Naturals, Sarah was the Head of Mills Brands at General Mills, leading a corporate venture accelerator that scales disruptive new businesses like Fera Pets and Carbe Diem. She also spent years at Nestle USA driving big-bet innovations for household favorites like Coffee mate and Outshine, earning accolades like the Nestle USA Leadership Award and a spot on the Top 40 Under 40 Brand Innovators list.

When she isn’t building multi-million dollar brand strategies, she’s helping shape the next generation of business talent on the William & Mary Career Acceleration Council and advocating for military families as the Vice-Chair of the Military Family Advisory Network. Sarah holds an MBA from William & Mary and a journalism degree from the University of Kansas.