Inside the Journal of Advertising Research: Companions, Faces, and Creative Content in the Age of AI Advertising

As conversational and generative AI move into advertising, when do consumers embrace it and when do they push back? On August 11, this Insights Studio highlighted three new Journal of Advertising Research studies that offer practical insights into consumer responses to AI across voice assistants, hyper-personalized visuals, and AI-generated creative. Attendees gained research-backed strategies for using AI in ways that build engagement, trust, and advertising effectiveness.