

Experience Debt: How to Avoid Customer Experience (CX) Compromises That Hike up Costs
MESH Experience presented the fifth installment of their webcast series focused on how marketers can grow their business and succeed in the new age of customer experience (CX).
CX continues to evolve. This is especially true now, while we come to grips with the immense impact of the coronavirus pandemic on nearly all aspects of life – the global economy, public emotion and consumer behavior.
Industry experts shared insights on how to build a CX roadmap in the current consumer climate. Attendees walked away with a toolkit to grow their brand and the knowledge of how to meet and exceed the demands of their current and prospective customers.
Topics discussed:
- The details of experience debt and best practices to avoid it
- How to bridge the gap between encouraging task completion and a positive CX
- The hidden costs of compromising on CX
- The brands have created successful CX, even during the COVID-19 crisis
Featured Speakers

Fiona BladesPresident & Chief Experience Officer,
MESH Experience
MESH Experience

Ramzi Yakob Digital Strategy & Experience Leader,
Recently at Aviva
Recently at Aviva

Catherine Willis Global Consumer Insights Leader,
Cox Communications
Cox Communications