Women in Analytics Luncheon at Commerce & Shopper Intelligence 2026 Courage is at the heart of growth—it’s what empowers us to take risks, face rejection, and push forward despite uncertainty. In the workplace, courage means trusting your instincts, speaking up, and standing firm in your beliefs, even when it’s uncomfortable. At the Women in Analytics […]
Join fellow MSI and ARF members for an interactive discussion focused on the most pressing challenges and opportunities in B2B marketing today. This session is designed as a dynamic peer exchange, giving you the chance to hear how others are navigating similar issues, share your own experiences, and walk away with fresh, practical perspectives. We’ll […]
Generative AI makes it possible to tailor an ad to every individual exposed to it. But does extreme personalization work? And is there a point where it backfires? On May 20, the ARF Cognition Council will reveal what is known about the brain’s reaction to hyper-personalized advertising, as well as shared ad experiences. Council members […]
A salon-style, peer-led event designed to create meaningful connection among Young Pros at all career stages. Through facilitated break-out room conversations, attendees will explore real-world topics like leadership, career growth, networking and the evolving role of AI. The Mentoring Loft offers a space to share experiences, gain perspective, and learn from one another. Networking with […]
Join the Women in Analytics and Young Pros communities for an evening of cocktails and snacks, networking, and a mini lecture by Jordan Rutner. Drawing on data in sports & behavior research, we’ll explore how signals, noise, and human behavior combine to shape what we’re seeing. We’ll discuss practical ways to leverage analytics tools and […]
Save the date for this upcoming Cross-Platform Measurement Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW ACCESS 2025 EVENT CONTENT REGISTER NOW
Save the date for this upcoming AI SERIES event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW ACCESS PAST EVENT CONTENT REGISTER NOW SPONSOR
AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms are incorporating AI into analytics and forecasting workflows, […]