Get a summary of recent media research insights and a preview into the key issues and priorities identified by the ARF’s LA Media Research Council for the upcoming year on January 14. Dive into new, research-based insights on changes in viewer behavior and the impact of viewer attitudes on content and platform preferences.Join us to […]

Traditional MMM and attribution approaches fragment enterprise growth decision-making across disconnected silos—brand vs. performance, online vs. offline, media vs. pricing. Each model delivers descriptive insights about what happened, but the enterprise still can’t answer the critical question: what should we do next? Siloed correlation-based models tell you what’s associated with outcomes, but cannot prescribe causally-validated […]

In today’s always-on work culture, making space to pause is more important than ever. Join the ARF Young Pros community for a special guided meditation and desk yoga experience led by yoga guide Ri Gundani. This session will help attendees release stress, reconnect with themselves, and return to work and life feeling refreshed and grounded. […]

Artificial intelligence is reshaping the foundation of marketing and analytics. It is no longer limited to automation or prediction tasks; AI now influences how data is generated, how consumers behave, how insights are modeled, and how decisions are made. Generative AI not only produces content at scale but also creates new forms of data, new […]

Save the date for this upcoming Cross-Platform Measurement Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW ACCESS 2025 EVENT CONTENT REGISTER NOW

Join us on February 25 as leading authorities from OptiMine share new research examining why marketing mix model (MMM) refresh cadence matters more than many brands realize. Discover the latest insights from OptiMine’s Model Refresh Cadence project, examining how model degradation occurs over time and how refresh frequency impacts reliability and decision-making. Hear real-world case […]

Save the date for this upcoming Creative Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW

ARF’s annual AUDIENCExSCIENCE conference will return March 18-19, 2026 to explore most critical audience measurement issues. Through keynotes, panels, debates and rigorously peer-reviewed research presentations, attendees learned about a wide array of new and evergreen industry topics. World-class thinkers shared their perspectives on the future of advertising research and measurement, and revealed how tomorrow’s technologies […]

Women in Analytics & Young Pros Luncheon at AUDIENCExSCIENCE 2026 Join the ARF Women in Analytics and Young Pros for an interactive luncheon on March 19 during AUDIENCExSCIENCE. Board Members from both groups will lead dynamic, small-group conversations designed to spark connections and sharpen communication skills. In a fast-paced industry, collaboration and building strong relationships […]

Save the date for this upcoming Young Pros event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW SPONSOR