AI has become a go-to tool for campaign measurement and attribution, yet many organizations lack confidence in the accuracy of AI-driven results and do not consistently validate them. Join the ARF Cross-Platform Measurement Council for presentations by experts, followed by a practical discussion on validating AI-powered measurement models and systems. Discover proven validation approaches, frameworks, […]

As AI reshapes advertising, marketers are racing to integrate game-changing tools. But how do consumers feel about AI’s growing presence in the ads they encounter? This webinar combines insights from two studies: an ARF deep dive into how advertisers are using AI and a Humantel survey on consumer attitudes. Together, they reveal where industry innovation […]

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Get the Most Out of Your Mentorship Match The ARF’s Women in Analytics Group fosters meaningful connections among its members. Through our WIA Mentorship program—now in its fifth year—we’ve helped over 300 mentors and mentees build lasting, cross-industry relationships. We’re excited to keep that momentum going this summer. This event is open only to registered […]

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AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms are incorporating AI into analytics and forecasting workflows, […]

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Save the date for this upcoming COGNITION COUNCIL LONG-TERM EFFECTS WORKING GROUP event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW REGISTER NOW

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The Marketing Effectiveness Accelerator is the only event focused exclusively on attribution, marketing mix models, and the science of marketing performance measurement. Top minds will present groundbreaking insights and empirically grounded case studies. The audience consists of strategic marketers seeking evidence-based solutions. The 2026 Marketing Effectiveness Accelerator will be held on November 10 at People […]

A salon-style, virtual event designed to create meaningful connection amongst Young Pros at all career stages. Through peer-facilitated conversations, attendees will share experiences, gain perspective and learn from one another. Networking with peers is the most-requested topic we receive from Young Pros! To best foster meaningful connections, the Mentoring Loft is a camera-on experience. REGISTER […]

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