COMPETING FOR TODAY’S SHOPPER: TOOLS, TECHNOLOGIES & TRENDS As the advertising industry evolves, brands are leveraging a proliferation of digital platforms and marketing solutions in the quest for consumer loyalty and ROI. Yet these solutions are also fraught with snares. At SHOPPER 2024 practitioners and academics will share research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping. Access to first-party insights is becoming more important for brands. Advertisers are flocking to retailers that offer advertising services…

Get ready to explore the world of data privacy with the ARF Young Pros on May 9th! As the digital landscape evolves, understanding the basics of data privacy is crucial to stay ahead. Join us for a primer on cookies: what they are, how they’ve been used, and the impact of their going away. Learn more about the distinctions between first- and third-party data and gain a comprehensive understanding of the digital data ecosystem. After, take part in a lively…

If you are not immediately redirected to the Attention 2024 website, please click here.

Save the date for this upcoming Insights Studio event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW

Join us as we bring together dynamic young professionals in the advertising, marketing, media, and research industry. This meet-up will offer a unique platform for networking, learning, and inspiration where attendees not only learn from experts, but also engage with their peers, fostering a sense of community within the advertising network. Check back for speaker updates. IN PERSON – REGISTER NOW IN PERSON – REGISTER NOW SPONSOR

Save the date for this upcoming Women in Analytics event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsors

Google’s upcoming privacy changes will have a massive impact on the marketing measurement landscape – and they’ve already started. Traditional forms of measurement will no longer be viable as privacy-driven data loss continues to diminish accuracy, coverage and reliability. Learn how to prepare and adjust your brand’s marketing measurement due to Google’s 2024 privacy changes before it’s too late! OptiMine will dive into the specifics of Google’s privacy changes and how they will impact the marketing and measurement world. You…

Save the date for this upcoming Cross Platform Measurement Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW

MORE DETAILS INCLUDING SPEAKERS AND AGENDA WILL BE AVAILABLE SOON. If you are not automatically redirected to the Forecasting website please click here. SPONSOR