Who Won the Customer?

As AI assistants increasingly influence how people discover, compare, validate, and choose brands — visits and clicks tell only part of the story. AI conversations are leaving critical moments of influence – and the intent signals behind them – hidden from traditional view. So, when AI and other online platforms help shape the decision, who gets the credit for the win?

Join us on 12/8 as industry experts share the latest AI Intelligence insights from Comscore across search, assistants and more to explore how AI is changing the path from discovery to decision and the emerging signals that reveal consumer intent.

Discover:

• The changing use of search and assistants in 2026
• How AI is changing the consumer journey from discovery to decision
• What the emerging signals reveal about consumer intent heading into 2027