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  • June 29 @ 12:00 pm - 1:00 pm EDT

Social Council: Top 10 Takeaways from the New Social Media Measurement Field Guide

Even before the pandemic, the amount of time consumers spent with the major social media platforms had been growing rapidly. Brands’ use of this medium has rapidly grown as well. At the same time, knowledge about the way these platforms are used and measured has not kept pace. The Social Council aims to help the industry learn more about this medium and the ways that it can be used to help brands flourish and understand their audiences. The Council plans…