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  • June 27, 2018 @ 1:00 pm - June 27, 2018 @ 2:00 pm

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline

Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Presented by: Brad Fay - Chief Commercial Officer, Engagement Labs Rick Larkin - Vice President, Analyics, Engagement Labs
  • July 24, 2018 @ 1:00 pm - July 24, 2018 @ 2:00 pm

Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity

Presented by: Mahabubur Rahman - Assistant Marketing Professor, Rennes School of Business M. Angeles Rodriguez-Serrano - Assistant Marketing Professor, University of Seville Mary Lambkin - Professor of Marketing, University College Dublin    

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