Join us on July 9 for an exploration into long-term brand strength — despite shifting market dynamics. How easy or difficult is it for top-tier brands to remain on top? The ARF Cognition Council will reveal the results of a rare longitudinal analysis of ~160 brands that ranked among the strongest in 2003, using data […]

Although John Wanamaker, considered by many a “pioneer in marketing,” once famously said that he knew about half of his ad spend was wasted, he didn’t know which half. MediaScience’s research estimates this figure to be closer to 80/20, with only 20% of ad spend delivering lasting ad impact. The remaining 80% primarily serves to […]

Join us for an engaging discussion on the role of humor in marketing and how brands can use it to connect with audiences, enhance engagement, and drive results. Our expert panel will explore best practices, real-world examples, and the fine line between funny and risky. Whether you’re crafting witty ad campaigns or looking to add […]

Save the date for this upcoming Organizational Council event. We will provide more details – including agenda and speakers – soon. REGISTER NOW ACCESS 2024 EVENT CONTENT REGISTER NOW

Get the Most Out of Your Mentorship Match The ARF’s Women in Analytics Group fosters meaningful connections among its members. Through our WIA Mentorship program—now in its fourth year—we’ve helped over 250 mentors and mentees build lasting, cross-industry relationships. We’re excited to keep that momentum going this summer. This event is only for those who […]

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming Social Council event. CHECK BACK SOON FOR AGENDA AND SPEAKER UPDATES. REGISTER NOW ACCESS 2024 EVENT CONTENT REGISTER NOW

Wednesday, September 10th’s session will focus on differences in B2B marketing strategies at small-to-medium sized business versus larger enterprises, facilitated by David Dubois, Associate Professor of Marketing at INSEAD. Participants will first hear academic perspectives and insights, followed by mini case studies from MSI/ARF corporate members. Discussion will follow each component. DISCUSSION TOPICS WILL INCLUDE: Differences in marketing […]

Save the date for this Young Pros event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW SPONSOR

Save the date for this upcoming Insights Studio event. We will provide more details – including agenda and speakers – soon. REGISTER NOW REGISTER NOW Sponsor