According to the World Federation of Advertisers, 65 percent of marketers will increase their influencer marketing spend in 2019. But for what end? How will the ROI of these dollars be effectively measured? In this session, members of the Steering Committee of the ARF’s Social Council -- Andrew Reid, EVP Data Products, Weber Shandwick; Erick Schwab, Co-founder & Co-CEO, Sylo; Jonathan Farb, Chief Products Officer, ListenFirst Media; and Amy Laine, Market Development & Insights, IBM -- will guide you on this journey, sharing best practices and essential insights to help you evolve your influencer practice while enabling you to make better data-driven decisions. Topics include: Strategy: Developing short- and long-te…

Understanding TV Viewability and how it impacts your media investment. Several years ago, IPG Media Lab’s report on digital viewability shook the industry. And for good reason: 31 percent of all digital video ads were not viewable. The problem persists. Recent research from IPG’s Media Lab and TVision executives found that more than $59 Billion will be spent on TV ads this year, with most brands NOT knowing how viewable the ads are. The study analyzed over 39,464 hours of TV ad content and is sparking extensive industry discussion. Learn the latest on TV viewability as IPG Media Lab and TVision executives discuss the findings from their recent viewability research and the implications, including: How TV Vi…