Stan Sthanunathan presents “AI for Marketing Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers and Closing Sales.”
Get on board the next massive marketing revolution - artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we market products. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not.
At this webcast you’ll learn:
How do we use AI and ML in ways that speak to the human spirit?
December 5, 2018 @ 1:00 pm - December 5, 2018 @ 2:00 pm
Voice-controlled products have taken off, and the smart device revolution is just getting started.
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod, Amazon Echo and Google Assistant, teamed up with our friends Siri and Alexa, are all giving us direct access to information without the need to reach for a device.
Kantar’s Lightspeed explores the ways tech-savvy consumers have innovated in their lives with these and other devices, and how market research practices can follow their lead. Specifically, we will delve into ways researchers, marketers, and advertisers alike can tap into the already in…