Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Presented by: Brad Fay - Chief Commercial Officer, Engagement Labs Rick Larkin - Vice President, Analyics, Engagement Labs

Presented by: Mahabubur Rahman - Assistant Marketing Professor, Rennes School of Business M. Angeles Rodriguez-Serrano - Assistant Marketing Professor, University of Seville Mary Lambkin - Professor of Marketing, University College Dublin