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October 2017

Engagement Today, Conversion Tomorrow: Leveraging Psychographics to Find Your Potential Customers

October 4 • 1:00pm2:00pm

Converting consumers to your brand is no easy endeavor. Marketers faced with this challenge usually start with demographics and a handful of attitudes and behaviors to characterize their current users, and then use an outside dataset to find other people who match this profile. This approach leaves a lot of potential insights on the table and often ends up with a brand casting an inefficiently wide net without successfully identifying their most promising potential customers. In order to strengthen conversion,…

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Inspiring Creative

October 18 • 1:00pm2:00pm

Check back for more information on this webcast. For more information on the Webcast Wednesday program, visit: ARF Webcast Program.

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