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January 2018

How Machine Learning Can Maximize Revenue For Digital Marketing

January 24 • 1:00pm2:00pm

Learn right from your desk, and join us to see how AIG’s Rapid Learning Lab is leaving traditional digital testing in the dust. Considering our market is constantly in flux, new technological inroads are always being called for, which makes it imperative to be informed on how they can help your business. Now by extending far beyond digital touch points and top metrics, AIG’s Rapid Learning Lab is using Machine Learning and Data Science to improve performance by optimizing data…

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Context is Queen

January 31 • 1:00pm2:00pm

For an advertiser, avoiding unsavoury content is clearly important. However, finding the right context for an ad can really boost its impact. If content is king, context is queen. Learn from your desk and see how MESH Experience used a unique data source based on people’s real-time brand encounters and successfully utilised in ARF Ground Truth Experiments to uncover new insight, Fiona will demonstrate the power of context and build on the learnings from ARFs 2017 original research. Learn what…

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