The business case for Diversity, Equity, and Inclusion is stronger today than ever. Why does DE&I matter? How and where do companies start to make a meaningful change to create an inclusive and inspirational foundation? Join us on August 17th for a special Young Pros event where VMLY&R speakers will share the latest on how to propel insights to provoke a transformation for more inclusive research and more innovative thinking, including: How diversity and inclusivity lead to better work Breaking…

During the last couple of years, interest in attention measurement has grown rapidly. Some advertisers have built attention guarantees into contracts, some agencies are building attention measures into their planning, and a new industry group, The Attention Council, has collected case studies on the value of attention measurement. Ad impact is affected by media, creative, and relevance to the consumer. Attention metrics, it is argued, can optimize the match between media placement and consumer targets. Attention metrics are also said…

Gaming and livestreaming increasingly offer people of diverse backgrounds and identities a place to be themselves, build authentic communities, and have fun. According to a recent Twitch Ads survey, 88% of diverse gamers believe representation in gaming and livestreaming has improved in recent years. Nine in 10 diverse gamers consider the pastime to be a critical source of joy and connection. However, there is more work to be done. Nearly two-thirds of diverse gamers said they still consider themselves underrepresented…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and event details – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

Save the date for this upcoming ARF Creative Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW REGISTER NOW Sponsor

PURCHASE YOUR TICKET OCTOBER 13, 2022 – EDISON BALLROOM, NYC One Place, Two Events Join us for a half-day event (12:00-4:15pm) about creative effectiveness followed by the ARF David Ogilvy Awards (4:30-7:00pm) at the iconic Edison Ballroom in NYC. About the Event How Do You Stimulate Great Creative and Measure It? Advertisers are perennially in pursuit of creative campaigns that build brand loyalty and increase sales. Stimulating insights is fundamental to achieving great creative — work that stands out and…

Save the date for this upcoming ARF event. We will add more information to this page – including speakers and registration details – as soon as it becomes available. Sponsors

Now in its seventh year, the 2022 Attribution & Analytics Accelerator (November 14-17, 2022), is the only event focused exclusively on attribution, marketing mix models, in-market testing and the science of marketing performance measurement. The boldest and brightest minds will take the virtual stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them. The Accelerator will present timely research and expert discussion to answer some…