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  • July 25, 2018 @ 1:00 pm - July 25, 2018 @ 2:00 pm

Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity

Learning From Winners: A Showcase of Award-Winning Research Is there a link between corporate social responsibility (CSR) and a company’s marketing performance? Hear right from your desk, Corporate Social Responsibility and Marketing Performance: The Moderating Role of Advertising Intensity. This 2017 Journal of Advertising Research winner for the best academic paper spells out the positive impact of a company’s practice of CSR: Hear insights proving that companies who engage in corporate and environmental activities reap the benefit of improved market share. Discover the effect of advertising intensity on CSR activities and market share. Learn how advertising may lead consumers to seek out further inform…
  • August 8, 2018 @ 1:00 pm - August 8, 2018 @ 2:00 pm

User Not Found: How to Verify Location Data to Unlock Value

Learn right from your desk (or make this a team building event by casting in your conference room) the solutions to identify and solve the location data inaccuracy in the programming ecosystem. Today, marketers and agencies rely on location data gathered from mobile devices as a tool to build and curate their brands and understand their customers’ path to purchase. Despite its importance, the ecosystem has struggled with location data inaccuracy for years, which has slowed down the evolution of mobile marketing best practices. Verification of media is now a standard practice across all agency networks -- viewability benchmarks and brand safety are embedded into the measurement process, and data transparency is a deeply valu…

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