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December 2017

How Advertising Works: Improving Creative Across Platforms and Mobile

December 6 • 1:00pm2:00pm

What are the most impactful ways to create valuable mobile advertising that doesn’t disrupt the consumer experience? Join us at our December 6th webcast as we present new research that was conducted as part of the ARF's How Advertising Works project. The findings revealed: How to optimize creative for a cross-platform campaign Which ad formats are most effective on mobile Speakers Paul Donato Chief Research Officer, ARF Horst Stipp, Ph.D. EVP, Research & Innovation: Global…

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