Television program viewing choices as well as buying decisions are driven by mostly subconscious motivations. The subconscious cannot be measured by self-reported data, but a new method – DriverTagsTM – has been shown to uncover motivators for viewing as well as for buying behavior. IRI and Viant along with RMT’s DriverTagsTM and StatSocial enable marketers to reach targeted purchaser segments with the additional psychological characteristics to fit your ad in a context that enhance the ad’s power and lifts ROI.
The webinar will describe this new approach and show how it help brands and agencies to optimize creative and context to maximize growth.
Bill Harvey – Chairman, Research Measurement Technologie…
February 6, 2019 @ 1:00 pm - February 6, 2019 @ 2:00 pm
Branded content has grown +100 percent across Facebook, Twitter and Instagram since the start of 2018 – largely driven by influencers, social publishers and sports teams. But when it comes to showcasing content success beyond clicks, impressions and engagements, many creators and agencies still struggle to find the right solution. How can our industry use metrics to bridge the gap between traditional digital advertising measurement models – designed for a radically different environment – with the new reality and flux of mobile/social?
This webinar will shed light on:
Current trends in branded content across social media – how are advertisers, verticals and creators driving innovation and best practices?
February 13, 2019 @ 1:00 pm - February 13, 2019 @ 2:00 pm
You may not be as much in control of your brand story as you think. Why? The context in which your video ad appears can have as much of an impact on what consumers take way from your advertising as the creative message itself.
This webinar will share new learning that sheds light on how the surrounding environment affects commercial communication, based on research conducted with TV ads. Content, supported by case studies, will answer questions, such as:
• What is co-creation, and what does it mean for consumer reaction?
• How do different environments change commercial impact?
• What are the practical implications of these affects?
Attendees will have a better understanding of how to place advertising and how …