Bridge the gap between shifting trends and strategic spend. At this Insights Studio, hear from Nielsen about the evolving ad-supported TV landscape, including how linear TV, FAST, and AVOD platforms function as a unified ecosystem with distinct audience profiles and strategic roles. Brian Hughes will also explore how live sports and cross-platform viewing behaviors are […]

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Women in Analytics Luncheon at Commerce & Shopper Intelligence 2026 Courage is at the heart of growth—it’s what empowers us to take risks, face rejection, and push forward despite uncertainty. In the workplace, courage means trusting your instincts, speaking up, and standing firm in your beliefs, even when it’s uncomfortable. At the Women in Analytics […]

Generative AI makes it possible to tailor an ad to every individual exposed to it. But does extreme personalization work? And is there a point where it backfires? On May 20, the ARF Cognition Council will reveal what is known about the brain’s reaction to hyper-personalized advertising, as well as shared ad experiences. Council members […]

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AI is reshaping how marketing organizations generate insights, support decisions, and estimate uncertain outcomes. Yet many organizations are still determining when AI outputs are reliable enough to inform consequential decisions, and what forms of human oversight are necessary to preserve accountability. This conference will examine how firms are incorporating AI into analytics and forecasting workflows, […]

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