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  • April 4 @ 1:00 pm - April 4 @ 2:00 pm

The Insights Crisis: Why Culture Matters

     [arf-event-header]  Learn right from your desk, and discover the importance that cultural context has on the research of marketing initiatives and new product launches. How is consumer behavior affected by culture? How can emerging cultural dynamics create new opportunities? Based on the premise that culture can be used by brands to better resonate with their target, this study used a 3-step methodology to illustrate how new products and marketing initiatives can be launched with cultural relevance and fresh “newness.” Discover how doing a cultural analysis can showcase a category’s historical trends and developments, and its evolution over time. Learn about the roles that products, packaging…
  • April 18 @ 1:00 pm - April 18 @ 2:00 pm

Illuminating Creative Effects With ROI Science

[arf-event-header] Learn right from your desk, and see how the “why” not just the “what” can improve ROI. Research often simply describes attitudes and behaviors integrating research and culture can paint a more complete picture. While psychological resonance in programs is high, ads may fail as they don’t acknowledge the whole person. Using household level exposure, purchase data, and psychographics from set top box program viewing behavior we can better pinpoint the motivations and drive ROI. • Explore how studying the psychological groundwork of executions with the highest ROI, can help lift performance of future spots. • Hear video reports from creatives who built additional motivational triggers into new spo…
  • April 25 @ 1:00 pm - April 25 @ 2:00 pm

Transformation into the World of AI for Marketing Mix Modeling

Featured Speakers: Joe Empert – AT&T Rupesh Kumar – Accenture. Registration will be available shortly!    
  • May 2 @ 1:00 pm - May 2 @ 2:00 pm

The Marketing Level Every Business Needs

Featured speaker: Jennifer Pelino, IRI Worldwide. Registration will be available soon.