Join us from your desk for Screens, Screens, Everywhere II! Key Principles for Messaging Across Today’s Complex Multiscreen Environment. Erwin Ephron said in his book, Media Planning - “We use different platforms because they do different things.” Our body of work has enabled us to establish a deeper understanding of what those different things are and how advertising works across the many screens in today’s complex environment. This presentation will build upon the original presentation on this topic, presented at the 2014 ARF Audience Measurement conference (click here to view the event presentation). So much has changed since then. This webcast will present new, actionable principles based on new insights on con…

Join us on October 17 to learn about the new Multicultural Digital Fact Pack 2018 will help companies navigate a 21st-century, digitally-centric media landscape with actionable insights and strategies for the New Mainstream. The Multicultural Digital Fact Pack 2018 will provide brands, agencies and research companies never- seen before data in three areas: (1) The 2017-2018 digital media spend by U.S. Hispanic, African American, Asian, and Non-Hispanic Whites; (2) Key digital behavior and attitudes by ethnicity/race, nativity (Hispanic only), and age (18-34, 35-49); and (3) Key findings of several empirical studies that drive in-cultural marketing effectiveness for U.S. Multicultural consumers. The publication will be…

Join us on October 31 as we celebrate Halloween with a special presentation from our CONSUMERxSCIENCE 2018 program. Working with Ipsos, the Royal Shakespeare Company (RSC) launched a project to explore the emotional responses to a production of Titus Andronicus – which is known as Shakespeare’s goriest play – in different contexts: live in a theatre, streamed cinema, or a filmed VR experience. Presented by Elissa Moses – CEO, Neuro & Behavioral Science Center, Ipsos Featured Speaker Elissa MosesCEO,Neuro & Behavioral Science Center, Ipsos Follow