Consumers watch what they want, when they want, which has led to a rise in OTT and other platform options. So how are networks creating content for an evolving audience? Is content platform-specific? Data is the key to unlocking what talent works best on what platform.Today’s data-driven environment is complex, and that extends to maximizing success by platform. Some rules apply across all great shows: compelling characters, strong narrative arcs and great talent. Within the premium video space, differences between…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…

Much has been written about AI and its use in research and creativity, and every day, researchers field questions about AI. Within the industry, there is hope for what AI can bring but also skepticism about it. This special ARF Creative Council event is designed to better understand the value, future potential, and limitations of AI in research. Join us to hear from a group of speakers and embark on a discussion intended to demystify the way AI can and…

What a difference a year can make: Fueled by the pandemic, more consumers turned to digital viewing options available to them at home and on mobile devices. This accelerated the trend towards streaming and led to a dramatic increase in the number of streaming services — and in ad dollars going to OTT and CTV. As a result, the market is becoming saturated and the push — and battle — for subscriptions and advertisers, is heating up in the US…

At this Insights Studio, open to all in the industry and academia, a global line-up of speakers from the U.S., Europe and Australia will present their research on the impact of halting advertising; methods to improve data analysis into TV ad effectiveness; gender-role signaling in ads; and the process for creating emotional advertising.The event offers hands-on, actionable insights into a broad range of topics, with new methodologies that advance knowledge in existing research. Topics to be discussed: Going dark: What…

Building successful brands require a deep understanding of why consumers behave the way they do and the associated media drivers. Over two days, Nov. 3-4, for two hours each day, the ARF and IPA partner to bring you the best new thinking and empirical research for marketing effectiveness. Sessions are curated from our two flagship events – AUDIENCExSCIENCE 2021 and EffWorks Global 2021 – and designed to help you boost your business performance. The agenda covers the following areas: Day…

With roughly 40% of employees considering leaving the jobs in the next year and a record 4 million people quitting their jobs in April 2021, many teams are facing capacity issues and many Diversity, Equity, and Inclusion efforts (DEI) are likely to slow. It’s critical to understand how this trend impacts media, marketing, and research particularly given lower levels of industry diversity and the now higher demand for underrepresented workers. A number of critical questions emerge for discussion: How has…

The Young Pros is celebrating its 10th anniversary with a virtual celebration event on November 11. We’re proud of this milestone, through which we’ve been able to support 3,000 young professionals from over 800 companies grow and flourish in their chosen research path. Many of the ARF Young Pros who started out in the program 10 years ago are now emerging leaders in their own right. We are looking forward to acknowledging their accomplishments and inspiring the next generation of…

The ARF and Sequent Partners are excited to present the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance. This year, November 15-18, the Attribution & Analytics Accelerator will focus on topics including: Data Solutions for a Privacy Compliant World Representing the Brand in Attribution/Measuring Long-Term Effects in MMM Integrating Quality of Exposure Metrics Measurement Meets Activation Full-funnel Measurement Accurately Measuring the Full Value of Advertising Unified…

ARF Young Pros Meet-Ups are a networking opportunity in a virtual world, designed to build your network with meaningful, professional relationships. This is a trimester program with four monthly Meet-Ups, each uniquely curated for the Young Pros. We will introduce you to fellow research professionals in an environment built for networking. In addition, an industry leader will give us a glimpse into their career, talk successes and challenges and share tips specifically for Young Pros. How Meet-Ups work: 60-minute sessions;…