Learn how to assess the impact of social media – paid, owned, and earned -- on key outcomes for all types of businesses, both products and services. This webcast from the ARF Social Council will help you understand what differentiates social media from other online media when it comes to measuring ROI. Tune in to find out: What needs to be measured to determine the success of a campaign The various measurement methods (e.g., direct matches of individuals’ posts to conversion, social listening, matched market testing, etc.) Learnings from CPG and health care case studies How to create a checklist to measure the lower-funnel impact of all of your social media efforts. REGISTER NOW   …

What techniques from other industries can marketers adopt to improve their storytelling abilities and ultimately their ROI? Montage is a film technique we have all seen movies use in order to achieve things like the-telling-a-story in a few minutes, when it normally takes days or weeks for the actual character(s) to accomplish this. But what about in advertising – can montages be an effective tactic in TV advertising and, if so, what is the best way to use montage to best engage viewers? This webcast will dive into the: different uses and types of montage and the keys to success when using this editing style in advertising. Attendees can expect to learn about the… Origins of how montage became a key component…

Following up on ARF’s Advertising Week EXPERIENCExSCIENCE conference we are running a series of webcastss, created by the Advertising Research Foundation (ARF) and MESH Experience, to help marketers grow their business and learn what it takes to succeed in the new age of customer experience. Each webinar will have a guest speaker and will focus on how to activate a specific element within CX that makes a business difference. The second episode, on 4 December at 1:00pm EDT, explores how to put the customer at the heart of investment decisions where Latam Airlines will share a case study on how on monetizing NPS helped to gain approval for CX investments. Tune in to learn: About the challenge of gaining CX investment…