Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool
SVP, Client Insights & Go-To-Market Enablement, Comscore
Vice President, Client Insights, Comscore
Head of Omnichannel, Ocean Spray
EVP Global Media, CPG and Retail, Circana
Head of Marketing Insights, LG Ad Solutions
E.W. Kelley Professor of Business Administration Indiana University, Kelley School of Business
Analytics Manager, Arc Worldwide
News Editor, Ad Age
eCommerce/omnichannel Marketing Director, PepsiCo
Research & Insights Manager, North America & Global Functions, TikTok
Professor of Marketing, Kellogg School of Management, Northwestern University
Managing Director, Commerce at GroupM's Mindshare
Founder and CEO,
Data POEM
Head of Insights & Analytics, Walgreens Advertising Group
Global Head of Virtual Experiences, Ipsos
Research Director, MSI
Chief Knowledge Officer, MSI
President & CEO,
ARF
Chief Research Officer, ARF
| 9:00-10:00am | Registration and Breakfast |
MORNING | |
Opening Remarks Scott McDonald, Ph.D. – President & CEO ARF | |
| Overview of Attention Phase II Findings and Attention Survey Results & Preview of Phase III | |
| Discussion & Feedback from Attention Phase II | |
Universal Guide to Attention, Emotion, Persuasion and Memory in Advertising | |
AFTERNOON | |
FOX/BHC/Wharton Neuro Study | |
Standards for Media Measurement Products | |
Presentations by Adelaide, eye square, Mediaprobe, Meta, Snap, Viomba | |
Closing Remarks Scott McDonald, Ph.D. – President & CEO ARF | |
| 4:35-6:00pm | Cocktail Reception |
This is a complimentary event exclusively for ARF & MSI Members. Click here to learn more about membership.
To further, through research, the scientific
practice of advertising and marketing
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