Get ready to explore the world of data privacy with the ARF Young Pros on May 9th! As the digital landscape evolves, understanding the basics of data privacy is crucial to stay ahead. Join us for a primer on cookies: what they are, how they’ve been used, and the impact of their going away.
Learn more about the distinctions between first- and third-party data and gain a comprehensive understanding of the digital data ecosystem. After, take part in a lively panel discussion with experts from brands, agencies, and research fields. Panelists will share insights on preparing for the cookieless future and reveal how they’re adapting to the impending cookie deprecation.
From data privacy laws to the emergence of data clean rooms, this event will provide valuable perspectives on the implications and opportunities presented by this shift.