How Accessible is Social Media to the Disabled?

Summary

Social media has transformed how people communicate, access information and shop. Despite its widespread use, digital content remains inaccessible for blind and/or deaf consumers due to missing or inaccurate accessibility features like alt text and closed captioning. This study examines the utilization and accuracy of these features on social media platforms and highlights the challenges vulnerable consumers face.

The findings reveal that many social media posts lack proper accessibility features, resulting in lost opportunities for consumers and organizations. The study emphasizes the need for proactive interventions and changes in public policy to enhance digital accessibility for all users.