ecommerce

• Past Event Highlights
• Article

The State of Retail Media Networks & Consumer Behavior

• Shopper 2025

On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.

• Targets & Segments
• Article

In-House vs. Influencer Livestreaming: What Drives Sales Most?

• MSI

Livestreaming is rapidly transforming e-commerce, but which strategy works best—brand-led sessions or influencer promotions? This study of 163 apparel brands reveals that in-house livestreaming delivers more consistent sales boosts than most influencer collaborations, offering key insights for marketers navigating the live commerce boom.

• Article

Should AI Agents Become Marketers’ Primary Target?

• Article

Overview of Today’s Shopping Landscape and Consumer Shopping Behaviors

• Article

Leveraging Shoppable Opportunities: CTV and Live Shopping Platforms

• Article

Opening Remarks

• Article

Human-Plus: A Future of Advertising to Algorithms

• Past Event Highlights
• Article

Human-Plus: A Future of Advertising to Algorithms

• AI Series

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.