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ecommerce

How Framing Purchase Interactions Affects Outcomes

  • MSI

What kind of interface does your ecommerce website or app use? How does that affect the customer experience? These are important questions because how your purchase interface is framed affects the customer experience along the entire decision journey, according to this MSI working paper. “Quantity-integrated” formats, where the customer indicates simultaneously whether and how much to buy of something, are more profitable than sequential formats, where the customer is first asked for their purchase decision, followed by a specific quantity.

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Explaining Algorithmic Decisions to Ensure Perceived Fairness

  • MSI

What kind of interface does your ecommerce website or app use? How does that affect the customer experience? These are important questions because how your purchase interface is framed affects the customer experience along the entire decision journey, according to this MSI working paper. “Quantity-integrated” formats, where the customer indicates simultaneously whether and how much to buy of something, are more profitable than sequential formats, where the customer is first asked for their purchase decision, followed by a specific quantity.

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How Review Platforms Can Become Consumers’ “Trust Guardians”

  • MSI

Many ecommerce shoppers rely on reviews to help make their purchase decisions. But lately, the authenticity of these review platforms have come into question. Retailers have been looking for ways to increase trust in reviewers. One stumbling point, asking reviewers to disclose their identity can raise privacy issues. It also creates a positivity bias. Fortunately, there are actions review platforms can take to enhance customer trust while reducing the need for individual reviewer disclosure.

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  • Article

Privacy Safe Approach to Ecommerce Audience Quality Measurement

A multi-billion dollar pet food manufacturer analyzed its audience targeting strategy with the goal of ensuring efficient online ad spending, according to Souptik Datta and Zulema Doiny-Cabre of GroupM. The analysis with GroupM evaluated the performance of existing audience segments, pinpointed profiles of high-performing audience segments for additional opportunities and determined the optimal ad impression frequency.

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The Price of Privacy May Depend on the Method of Payment

  • MSI

Is offering “free” goods, such as useful search results or access to content, in exchange for personal data a good deal for the consumer? We have norms for the monetary value of labor, but when it comes to the value of private, digital data, the value is less clear. In this study, researchers wanted to assess consumer expectations for compensation in exchange for personal data. Would they equate monetary compensation at the same value as bartered “goods”?

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Resuming the Sustainability Agenda: Market Research’s Role (Event Summary)

  • TOWN HALL

At the ARF’s Virtual Town Hall on Resuming the Sustainability Agenda, the speakers emphasized that sustainable living and purchasing have become MORE important to consumers as a result of COVID-19. However, additional education of consumers, including sustainability-orientated millennials, needs to be achieved. Making it easy for shoppers to identify and purchase sustainable products through packaging, labeling, optimized websites, and effective messaging is critical.

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SVOD Users See Plenty to Like About Streaming Services via e-marketer (source: TiVo)

 

What’s drawing internet users to subscription video-on-demand services like Netflix and Amazon Prime? Pretty much everything the services offer, it turns out—selection, convenience, lack of ads, searchability, flexibility of screens and even the original programming.

TiVo surveyed 3,140 internet users ages 18 and older in Canada and the US during Q3 2016. More than half said convenience was one of the main reasons they use rental or SVOD services. Nearly four out of ten said they use them because they can watch certain TV shows or stream entire seasons of their favorite shows. In addition, more than a quarter said it’s easier for them to find what they’re looking for.

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