Digital/Virtual MVPD Viewers: Drivers and Characteristics
Dan Robbins and Priscilla Aydin
Member Only Access
Viewers can watch content in a variety of ways. MVPDs – Multichannel Video Programming Distributors – providers include cable operators, satellites and telecom companies. There are also a growing number of Digital/Virtual MVPDs, who do not use the MVPD infrastructure, but rather the Internet. Advertiser supported Digital MVPD providers include Sling, Hulu, DirectNow, and Roku.