Authentic Representation – Where We Are and How the Audience Perceives it

Authentic Representation – Where We Are and How the Audience Perceives it

  • By Danielle Zito, Ipsos, Young Pros Officer
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Summary

This March 7th event, curated by the ARF Cultural Effectiveness Council, explored the topic of authentic representation by sharing research on the current landscape and audience perceptions, as well as research to improve authentic representation in media and advertising.