diversity
- Past Event Highlights
- Article
Creative Effectiveness 2024
On September 26, the ARF held our third annual Creative Effectiveness conference where we discussed and debated questions around reclaiming creativity in the age of AI. Brand, agency, media and research sages showcased examples of how they are stimulating and measuring creative with various approaches and tools. Following the conference, attendees joined us for an evening of celebrating at the ARF David Ogilvy Awards — honoring research- and insights-driven advertising.
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- Targets & Segments
- Article
Authentic Representation – Where We Are and How the Audience Perceives it
This March 7th event, curated by the ARF Cultural Effectiveness Council, explored the topic of authentic representation by sharing research on the current landscape and audience perceptions, as well as research to improve authentic representation in media and advertising.
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