diversity

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The Power of Moments

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Same Question – Different Meanings

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Do Americans See Themselves in the Content on their Screens?

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Creative Effectiveness 2024

On September 26, the ARF held our third annual Creative Effectiveness conference where we discussed and debated questions around reclaiming creativity in the age of AI. Brand, agency, media and research sages showcased examples of how they are stimulating and measuring creative with various approaches and tools. Following the conference, attendees joined us for an evening of celebrating at the ARF David Ogilvy Awards — honoring research- and insights-driven advertising.

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The Do’s and Don’ts of Using AI to Create Images: Pixel Perfect

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Which Language Should be Used in Ads for Hispanic Consumers?

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Top Topics at AxS 2024

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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Insights from ARF Councils

The Advertising Research Foundation announced its inaugural class of scholars for the 2021 ARF Workforce Initiative for Diversity and Excellence (WIDE). These scholars hail from public universities including the University of California, Berkeley, John Jay College of Criminal Justice at the City University of New York, Ohio State University and the University of Wisconsin, Madison. Read more »

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