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Summary
On September 26, the ARF held our third annual Creative Effectiveness conference where we discussed and debated questions around reclaiming creativity in the age of AI. Brand, agency, media and research sages showcased examples of how they are stimulating and measuring creative with various approaches and tools. Following the conference, attendees joined us for an evening of celebrating at the ARF David Ogilvy Awards — honoring research- and insights-driven advertising.
