A Peek Behind the Curtain: The Magic and Misery of Creative Briefs

A Peek Behind the Curtain: The Magic and Misery of Creative Briefs

  • By Alexander Cammy, Paramount (ARF Creative Council Young Pros Officer)
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Summary

During this ARF Creative Council event, Council member Ann Green moderated a conversation with agency creative and strategy executives to unpack the best practices for researchers to approach creative briefs that will inspire and achieve clients’ business goals.