New ARF Privacy Study
The latest Privacy Study has been released. Here are key insights, plus a link to the full report.
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Will Digital Ads Become Less Effective?
Sponsored by Meta
A new study by Meta concludes that changes in how data is used in online advertising can have a significant negative impact on the effectiveness of digital ad campaigns. This research can help us understand what work the industry can prioritize to help advertisers in a privacy-conscious environment.
- Past Event Highlights
- Article
What the Metaverse Means for Marketers
On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.
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- Targets & Segments
- Article
Victim Imagery Composition Affects Charitable Crowdfunding Donations
As charity fundraising becomes more competitive, the imagery used in crowdfunding campaigns requesting help for victims can make the difference between higher or lower donations. Evidence from new research shows that campaigns with images that show victims as helpless attract fewer donations than those showing victims helping themselves.
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- Audience & Media Measurement
- Article
The ARF 5th Annual Privacy Study
One of the ARF’s most anticipated reports for both membership and the press, the 2022 Privacy Study surveyed 1,273 American consumers from May 14th to 27th, 2022. This was done via a Qualtrics online sample and platform. The report contains perennial questions regarding mobile and PC usage, willingness to share digital data, trust and how well privacy terms are understood. In the latest report, questions about the acceptability of using personal data under various circumstances and for various purposes were also added.
Member Only AccessThe New ARF Privacy Study
The ARF’s latest Privacy Study, to be released next week, provides new insights on trends in consumers’ concerns and attitudes regarding sharing personal data. Read more »
How to Maximize Attention to Ads
A study of digital ads suggests two ways to maximize attention: context alignment and multiple creative executions.
Three Ways to Improve ROI
Nielsen has issued three versions of their 2022 ROI Report – for advertisers, agencies and media sellers – to help them grow their brands, boost ROI and demonstrate ROI respectively.
FTC Says: Stop Misleading Data Claims
“Companies that make false claims about anonymization can expect to hear from the FTC,” wrote Kristin Cohen, an Acting Associate Director of the Federal Trade Commission’s (FTC) privacy and identity division, in a recent blog post.
- Targets & Segments
- Article
Should You Tackle Banner Blindness with Personalization or Creativity?
Advertising practitioners often turn to personalization-based media strategies to counter banner blindness—the conscious or unconscious act of ignoring banner ads and other graphics that look like ads. But a new study challenges this practice by suggesting that breakthrough, creativity-based strategies may be more effective in some situations.
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