The Duality: Advertising in a Crisis Driven Recession
As the title of this paper implies, the advertising industry is about to face two drivers of uncertainty. There has been good work done on advertising during the last recession. There has been solid research on advertising adjacent to upsetting news. There has even been a lot of work on what happens when brands go dark. However, there has not been any research on advertising in the duality of economic and pandemic threats.
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Member Only Access
The Duality: Advertising in a Crisis Driven Recession
As the title of this paper implies, the advertising industry is about to face two drivers of uncertainty. There has been good work done on advertising during the last recession. There has been solid research on advertising adjacent to upsetting news. There has even been a lot of work on what happens when brands go dark. However, there has not been any research on advertising in the duality of economic and pandemic threats.
Read more »
Member Only Access
The Duality: Advertising in a Crisis Driven Recession
As the title of this paper implies, the advertising industry is about to face two drivers of uncertainty. There has been good work done on advertising during the last recession. There has been solid research on advertising adjacent to upsetting news. There has even been a lot of work on what happens when brands go dark. However, there has not been any research on advertising in the duality of economic and pandemic threats.
Read more »
Member Only Access
The Duality: Advertising in a Crisis Driven Recession
As the title of this paper implies, the advertising industry is about to face two drivers of uncertainty. There has been good work done on advertising during the last recession. There has been solid research on advertising adjacent to upsetting news. There has even been a lot of work on what happens when brands go dark. However, there has not been any research on advertising in the duality of economic and pandemic threats.
Read more »
Member Only Access
