ARF KC Deep Dive: Retailers, 2024 Election and Holidays Q4
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
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pandemic
A Conversation About the Future
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
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Brand Strategy in Uncertain Times: How to Build Trust and Relevance
When the world is thrust into turbulent times, understanding how consumers respond to uncertainty is essential for brand resilience. This report from the ARF explores enduring behavioral patterns, recent shifts in consumer expectations and actionable strategies for marketers to sustain trust and relevance in volatile times.
Member Only AccessConsumer Behavior in Times of Uncertainty: Insights for Brand Strategy
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
Read more » Member Only AccessARF Knowledge at Hand: Consumer Behavior in Times of Uncertainty: Insights for Brand Strategy
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
Read more » Member Only AccessThe Seamless Shopper & the Segmented Sell
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
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The State of Retail Media Networks & Consumer Behavior
On May 21, the industry’s top minds gathered in Chicago for a look at the future of retail, media, and consumer behavior and dove into the rapidly evolving role of Retail Media Networks (RMNs). Attendees gained actionable insights on the opportunities and challenges that RMNs present. Leading experts led discussions on optimizing RMN investments, navigating sales attribution complexities, adopting an "omni-normal" approach to connect with shoppers across all touchpoints, harnessing AI for brands and consumers, and more.
Member Only AccessEstimating the Long-Term Impact of Major Events: Evidence from COVID-19
An Advertising Week panel on audience fragmentation reveals what media execs are worried about today.
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