2022: A Media Universe Big Bang
Sharing his latest “Media Universe Map,” which describes the rapidly changing media landscape, Evan Shapiro conducted a discussion based on the map to exemplify the swiftly developing and competitive media ecosystem. Noting the “war for attention” in the new media landscape, he indicated that the largest media companies (“The Death Stars”), such as Meta, Alphabet, Microsoft, Apple and Nvidia, will play a direct or indirect role in what happens to smaller or emerging companies. Other drivers of the media ecosystem include the balance of single unit and subscription sales, generational effects, and the emergence of the creator content economy.