Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
Member Only AccessA study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only AccessA study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only AccessA study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only AccessA study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only Access
A study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only Access
A study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only Access
A study released last month by the IAB and Pacific Ethnography revealed that Hispanic Millennials “control their mobile access in layers”. Close friends and family are allowed access to all primary modes of communication, (including email, text, social network, and some phone calls), while unwelcome brands are relegated to secondary or ‘junk’ email accounts. Read more »
Member Only Access