The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
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The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
Read more »
Member Only Access
The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
Read more »
Member Only Access
Retail media networks and commerce media are redefining the data and measurement landscape, creating new opportunities—and complexity—for marketers and researchers alike. At Commerce & Shopper Intelligence 2026, brands, retailers, and researchers revealed how they’re adapting methodologies and frameworks to better understand increasingly fluid, data-rich shopping journeys.
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