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COVID-19

NYCU: When Will Consumers Feel Safe?

A study by MorningConsult shows trends in comfort level with various activities for three cohorts: Democrats, Republicans and “All Adults.” Differences between the groups are noteworthy.

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NYCU: Decline in Market Research Spending

Many companies believe data gathering from social media and other online sources is an easily available and cheaper shortcut. This year, with COVID-19 hurting the economy, the decline in market research services is expected to accelerate.   
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